I’m a big fan of the Jo Loves fragrances. Whether it be in perfume or candle form, her scents are absolutely gorgeous.
If you’re not familiar with Jo Loves, it’s the business that Jo Malone started in 2011 on Elizabeth Street in London. When I was younger, I was obsessed with the Jo Malone London fragrances and would aggravate the associates at Neiman Marcus every chance I got, hanging around and spritzing myself like crazy. There were so many beautiful scents, but my favorite was Honeysuckle and Jasmine. Sadly, it’s not in production anymore.
A Candle Is Born
I’ve long since stopped harassing sales associates and now when I stop by the Belgravia shop, it’s usually to purchase perfume (or a candle to match the perfume) but today I went to the boutique to make a bespoke Jo Loves Shot Candle. The process was so much fun and when it was over I got to leave with a uniquely scented product that won’t smell like what everyone else is burning.
The first step was to individually smell the different notes. There were many to choose from, such as petitgrain, mango, frangipani, mint mojito and salted caramel.
Each scent was painted on a paper tile and I decided what I liked as I went along.
It was wise to smell the coffee beans they provided because I could easily see myself being overwhelmed with fragrance overload.
After I was done choosing the scents that I liked most, the fragrances were combined on cards so I was able to experience how they would smell together. The best part was that there was no right or wrong combination. It was all determined by what worked for me. Anything goes!
I was hard making a choice but I ultimately ended up with petitgrain and charcoaled lemon. It’s fresh, citrusy and perfect for summer. But I have a couple of other combinations on my list for the time next I stop by!
Are you a fan of home fragrance? I’m a big believer in the power of scent. It’s amazing how it can be the finishing touch to giving your home a certain vibe. Or how catching a hint of someone’s fragrance can evoke a memory.
I noticed on the Jo Loves website that there are a few ready made shot candles so if you’re interested in something unique take a peek at her site here.
The Female Factor: Jo Malone, MBE, is the owner and creator of Jo Loves. 42 Elizabeth Street, London, SW1W 9NZ. +44 (0)20 7730 6091. www.joloves.com